A 9-zone destination FEC anchoring Iconsiam's third floor — engineered to capture cross-border tourist traffic and weekend family visits in a single 4,500 m² footprint.
Iconsiam needed a third-floor anchor that could compete with Bangkok’s mature attraction market while drawing weekend family traffic and the high-spending Chinese tourist segment.
Our team designed a 9-zone megapark anchored by a marquee Giant Devil’s Swing visible from the mall atrium, supported by a 400m² free-roam VR arena, neon cyber bumper cars, and a curated kids extreme zone.
Result: 1,800 average daily guests in months 1–3, 38% organic mall floor-traffic lift on the third floor, and 2.1M social-media impressions in the opening 8 weeks.
4,500
$5.8M
4.0 yr
1,800
22 wk
28%
10:00–22:00 daily
Cyberpunk Neon
Flagship Megapark
1,800–2,400 daily · peak 12k weekend
Bangkok, Thailand · 3F Iconsiam Mall
4,500 m² · 9 themed zones
22 weeks
November 2024
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