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Case Study

Dubai Hills Sports Club 690 m² Boutique Sports Hub

Dubai Hills' premium Arabian-modern sports club — marble and brushed gold envelope wrapping a single padel court, free-roam VR arena and a non-alcoholic premium lounge.

Dubai
The Brief

How we delivered Dubai Hills Sports Club

Dubai Hills Estate residents wanted a premium social-play venue that respects local non-alcoholic preferences while delivering global-grade attractions.

We delivered a 690 m² premium Arabian-modern boutique hub with marble and brushed-gold envelope, single padel court with viewing lounge, free-roam VR arena, and a curated non-alcoholic mocktail and specialty-coffee program.

Result: 330 daily members and guests, 95 NPS, members-only club model.

Key Results

690

CAPEX

$1.6M

avg daily guests

330

positioning

Premium

build

13 wk

launch survey

95 NPS

Operating Facts

All Equipment

CAPEX

USD 1.6M

Hours

10:00–24:00

Theme

Premium Arabian-Modern

Format

Premium Boutique Hub

Location

Dubai Hills Estate, Dubai

Footprint

690 m² · 4 anchors

Build Time

13 weeks

Open Since

2024

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