2026 Indoor FEC ROI Benchmarks: What Investors Need to Know
How blended ticket yields, F&B mix and party-room capacity drive payback to under 30 months on premium mall-anchor FECs.
A premium 2,400 m² family FEC anchoring the Dubai Mall lower concourse — minimalist Arabic-modern envelope wrapping a high-spend VR + trampoline + arcade program.
Dubai Mall’s lower concourse needed a premium family entertainment anchor that complemented the existing aquarium and ice-rink program.
We delivered a 2,400 m² premium minimalist FEC with free-roam VR, two-tier trampoline park, and a curated redemption arcade.
Result: 1,200 daily guests, 91 NPS, and tourist-segment revenue covering Y1 operating costs.
2,400
$3.4M
1,200
Premium
17 wk
91 NPS
USD 3.4M
10:00–24:00 daily
Premium Minimalist
Premium Standard FEC
Lower concourse, Dubai Mall
2,400 m² · 7 zones
17 weeks
2024
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