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Case Study

K11 Musea Cyber Lounge 580 m² Boutique Sports Hub

K11 Musea's glamour-cyberpunk cyber lounge — mirror-polished black floors and pink-neon ceiling envelope wrapping a free-roam VR arena, six-lane bowling and premium cocktail bar.

Hk
The Brief

How we delivered K11 Musea Cyber Lounge

K11 Musea wanted a premium nightlife-positioned social-play venue capable of competing with HK’s mature high-end bar scene.

We delivered a 580 m² glamour-cyberpunk cyber lounge with mirror-polished black floors and pink-neon ceiling, anchored by a free-roam VR arena, six-lane boutique bowling, and a curated premium cocktail bar.

Result: 370 nightly guests, 38% revenue from cocktail program, 94 NPS.

Key Results

580

CAPEX

$1.6M

avg daily guests

370

positioning

Premium

build

12 wk

guest satisfaction

94 NPS

Operating Facts

All Equipment

CAPEX

USD 1.6M

Hours

17:00–04:00

Theme

Glamour Cyberpunk

Format

Premium Boutique Hub

Location

K11 Musea, Tsim Sha Tsui, Hong Kong

Footprint

580 m² · 4 anchors

Build Time

12 weeks

Open Since

2025

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