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Case Study

SM Mall of Asia FEC 2,300 m² Standard FEC

SM Mall of Asia's family-first FEC — bright tropical-modern Filipino theming wrapping a high-volume trampoline park, kids' extreme zone and Filipino-fusion dining.

Manila
The Brief

How we delivered SM Mall of Asia FEC

SM Mall of Asia is one of the largest malls in Asia and needed a family entertainment anchor with high throughput at affordable pricing.

We delivered a 2,300 m² tropical-modern Filipino FEC with a marquee three-tier trampoline park, kids extreme zone, role-play town, and Filipino-fusion themed café.

Result: 1,100 daily guests by month two, 62% return rate at month six, 88 NPS.

Key Results

2,300

CAPEX

$2.6M

avg daily guests

1,100

M6 return rate

62%

build

15 wk

guest satisfaction

88 NPS

Operating Facts

All Equipment

CAPEX

USD 2.6M

Hours

10:00–22:00 daily

Theme

Tropical-Modern Filipino

Format

Mall-Anchor FEC

Location

SM Mall of Asia, Pasay, Metro Manila

Footprint

2,300 m² · 6 zones

Build Time

15 weeks

Open Since

2024

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