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Case Study

Phoenix Marketcity FEC 2,000 m² Standard FEC

Phoenix Marketcity's flagship FEC — Bollywood-modern theming wrapping a free-roam VR matrix, bumper-car arena and an Insta-first photo program.

Mumbai
The Brief

How we delivered Phoenix Marketcity FEC

Phoenix Marketcity wanted a social-first family entertainment anchor capable of going viral in Mumbai’s saturated mall market.

We delivered a 2,000 m² Bollywood-modern FEC with a free-roam VR matrix, neon cyber bumper cars, kids’ extreme zone, and a 12-station photo-op matrix.

Result: 950 daily guests, 1.8M unpaid social impressions in opening 8 weeks, 87 NPS.

Key Results

2,000

CAPEX

$2.3M

avg daily guests

950

social impressions / 8 wk

1.8M

build

14 wk

guest satisfaction

87 NPS

Operating Facts

All Equipment

CAPEX

USD 2.3M

Hours

11:00–23:00 daily

Theme

Bollywood-Modern Vibrant

Format

Mall Standard FEC

Location

Phoenix Marketcity, Kurla, Mumbai

Footprint

2,000 m² · 6 zones

Build Time

14 weeks

Open Since

2024

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