2026 Indoor FEC ROI Benchmarks: What Investors Need to Know
How blended ticket yields, F&B mix and party-room capacity drive payback to under 30 months on premium mall-anchor FECs.
Phoenix Marketcity's flagship FEC — Bollywood-modern theming wrapping a free-roam VR matrix, bumper-car arena and an Insta-first photo program.
Phoenix Marketcity wanted a social-first family entertainment anchor capable of going viral in Mumbai’s saturated mall market.
We delivered a 2,000 m² Bollywood-modern FEC with a free-roam VR matrix, neon cyber bumper cars, kids’ extreme zone, and a 12-station photo-op matrix.
Result: 950 daily guests, 1.8M unpaid social impressions in opening 8 weeks, 87 NPS.
2,000
$2.3M
950
1.8M
14 wk
87 NPS
USD 2.3M
11:00–23:00 daily
Bollywood-Modern Vibrant
Mall Standard FEC
Phoenix Marketcity, Kurla, Mumbai
2,000 m² · 6 zones
14 weeks
2024
Get a free customised concept package, 3D renders and 5-year ROI projection.