Seoul's K-pop cyberpunk megapark — magenta-and-cyan neon, multiplayer VR arena, indoor electric karting and VIP party suites overlooking the main floor.
Lotte World Tower wanted to anchor its entertainment floor with a destination-class venue that targets the K-pop / Z-Gen tourism segment without alienating local families.
We delivered a 4,800 m² cyberpunk megapark with magenta-and-cyan palette, a marquee Devil’s Swing, multiplayer VR arena, and indoor karting.
Result: 1,650 average daily guests, 94 NPS at launch, and ongoing K-pop agency activations driving 18% of mid-week traffic.
4,800
$5.4M
1,650
30%
23 wk
94 NPS
30% projected
USD 5.4M
Cyberpunk Neon with K-pop accents
K-Pop Flagship Megapark
Lotte World Tower, Songpa-gu, Seoul
4,800 m² · 9 zones
23 weeks
2025
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