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Case Study

Surry Hills Social Club 740 m² Boutique Sports Hub

Surry Hills' coastal-industrial social club — reclaimed-timber and exposed-steel envelope wrapping a FlowRider surf simulator, free-roam VR arena and 24-line craft-beer tap wall.

Sydney
The Brief

How we delivered Surry Hills Social Club

Surry Hills’ nightlife is dominated by craft-beer pubs and laneway cocktail bars. Our client wanted a sports-led social venue with serious F&B credentials.

We delivered a 740 m² coastal-industrial boutique sports hub with reclaimed-timber and exposed-steel envelope, anchored by Sydney’s first indoor FlowRider, free-roam VR arena, and a 24-line craft-beer tap wall.

Result: 460 nightly guests, fully booked Thursday-Sunday, 94 NPS.

Key Results

740

CAPEX

$1.7M

avg daily guests

460

Sydney indoor FlowRider

1st

build

13 wk

guest satisfaction

94 NPS

Operating Facts

All Equipment

CAPEX

USD 1.7M

Hours

15:00–01:00

Theme

Coastal-Industrial

Format

Boutique Sports Hub

Location

Surry Hills, Sydney

Footprint

740 m² · 4 anchors

Build Time

13 weeks

Open Since

2024

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