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Case Study · Flagship Megapark

Galaxy Megapark Iconsiam 4,500 m² Flagship Megapark

A 9-zone destination FEC anchoring Iconsiam's third floor — engineered to capture cross-border tourist traffic and weekend family visits in a single 4,500 m² footprint.

Bangkok
4,500
m² floor area
$5.8M
CAPEX
4.0 yr
projected payback
1,800
avg daily guests
22 wk
contract → opening
28%
projected IRR

Project Snapshot

  • Location Bangkok · 3F Iconsiam Mall
  • Format Flagship Megapark
  • Build Time 22 weeks
  • Capacity 1,800-2,400 daily · peak 12k weekend
  • Hours 10:00-22:00 daily

"StarFort delivered a destination — not just an FEC. Cross-border tourist surge alone has justified the investment, and the 9-zone design keeps guests inside for 3+ hours."

Kh
Khun Somchai T.
GM, Iconsiam Entertainment
The Brief

How we delivered Galaxy Megapark Iconsiam

Iconsiam needed a third-floor anchor that could compete with Bangkok’s mature attraction market while drawing weekend family traffic and the high-spending Chinese tourist segment.

Our team designed a 9-zone megapark anchored by a marquee Giant Devil’s Swing visible from the mall atrium, supported by a 400m² free-roam VR arena, neon cyber bumper cars, and a curated kids extreme zone.

Result: 1,800 average daily guests in months 1–3, 38% organic mall floor-traffic lift on the third floor, and 2.1M social-media impressions in the opening 8 weeks.

Attraction Mix

9 Zones Inside Galaxy Megapark Iconsiam 4,500 m² Flagship Megapark

Each zone targets a specific demographic while feeding cross-zone traffic to the marquee attractions. Click any zone for the equipment details.

Marquee Devil's Swing Zone 01

Marquee Devil's Swing

The signature giant devil's swing — central photo-op and main marketing visual.

Multi-Lane Slides Zone 04

Multi-Lane Slides

Atrium-spanning racing slides as visual signature.

Sports Arcade Zone 06

Sports Arcade

250 m² arcade hall with bowling and ticket redemption.

VIP Party Suites Zone 08

VIP Party Suites

Six VIP party rooms for birthdays and corporate events.

Photo-Op Matrix Zone 09

Photo-Op Matrix

Curated selfie zones driving 4× organic social reach.

Build Timeline

From Brief to Grand Opening

End-to-end delivery from contract signing through public launch.

Wk 0

Brief & Site Survey

Catchment study, 5-yr revenue model.

Wk 1–4

Master Plan & Design

Multi-zone layout, theming and 3D renders.

Wk 5–14

Manufacturing

In-house production of attractions.

Wk 15–20

Site Install

On-site fabrication, MEP, theming.

Wk 21

Staff Training

Ride ops, safety, POS, F&B service.

Wk 22

Grand Opening

Influencer-led launch event.

Outcomes

Real Results, Y1

Measurable outcomes from the first 12 months of operation.

1,800/day
avg daily guests
+38%
mall 3F floor traffic
2.1M
social impressions / 8 wk
92
NPS guest satisfaction

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